I need one national brand hotel and one independent hotel?
Tuesday, March 17th, 2009I need to compare rates, photos used for their web site, amenities, golf or spa packages offered, and room availability.
Which of the two hotels do you think connects to the customer the best? Why?
How has technology made the hotel’s information easy to find?
How do yo think technology has made the hotel’s reservation process smoother?
How could either of the hotels use technology to improve their customer service?
Did either of the hotels use technology in a unique way?
How can the hotels use technology to improve advertising?
Has technology been used to advertise one hotel over another? If yes, explain.
Which hotel do you think uses technology the most to gain competitive advantage?

